web analytics

Producer & Writer

9545 Delray Drive, New Port Richey, FL   34654
Beverly Hills, CA: (323) 874-5402

Creative Director, Writer, Producer, 1st AD (DGA )

Extensive experience in print advertising, public relations, website and web marketing, TV, Radio, Video and training materials for the foodservice industry with clients including:

Kellogg’s, Nestlé Waters North America, including regional and international brands such as Perrier, S.Pellegrino and Acqua Panna; plus Hershey, Sara Lee, Heinz, Carolina Turkey, OreIda, Amour/Swift/Eckrich, Tropicana, Simplot, Equal, Chef Francisco, Alliant Brand, Kraft Foods, Stouffers, Dean Foods, Hunt/Wesson, Florida Department of Citrus, Keebler, National Restaurant Association, Veal Association, Culinary Institute of America, Quaker, CPC: Hellman’s/ Best Foods, Knorr; Sysco, Peer Foods, Flowers Family Bakeries, Swiss Miss, Idaho Potato Commission, Tampa Maid, National Cattleman’s Association, Tabasco/McIlhenny, Yoplait, Carlisle Products, Ecolab, among many others.

Additional expertise in the following industries: Healthcare, Hotel/resort insurance, financial services, commercial and retail real estate, home center products, transportation, travel and travel-related products ad well as a weekly column writer for the St. Petersburg Times and published author. (client list available upon request)

Haddon Advertising, Chicago Illinois. Vice President, Executive Creative Director.

Full partner, supervised a team of 15 creatives in advertising for all major clients. Expertise in all media including print, broadcast, direct marketing, collateral materials, sales support, incentive promotions, new product introduction and corporate positioning. Mastery of all phases of creative marketing strategies to both consumer and trade. Client industries include: Financial services, travel, credit card, recreation, hotel, healthcare, food packaging, foodservice…won over 25 AWARDS.

Education: New York University, BA degree; Northwestern University graduate courses  in journalism and creative writing